What We Do : Selling Media

STRATA will transform your business in a way that adds efficiency and precision across traditional and emerging platforms at the scale your clients demand. 

STRATA provides specialized sales based software solutions for most electronic media, from a small single market sales entity thru multi-media, multi-market or national sales organizations.

  • The Team

    STRATA has people from within the industry as specialists guiding their product development, as well as training and Client Service support groups. 

  • The Approach

    We begin by listening to the specific needs of our clients.  Then, based on our experience, we recommend possible solutions.  Everything we do at STRATA is customizable, designed to solve specific problems and help clients get specific results.

  • Services

    Avails - Packages - Research - Trends - Posting—STRATA has the answer.

SPOT

STRATA One Source (SOS), allows media sellers the ability to search available cable video on demand (VOD) content using search criteria including date/time, genre and/or keywords in order to locate VOD assets which best suit their sales needs.  

SOS-Internet allows cable account executives to drill down to particular website pages and look across media for their client to purchase category specific advertising.  Contact us to learn more about SOS- Sales, SOS- Traffic, SOS-VOD, SOS-Internet

Testimonials

Tony Heaton, General Sales Manager - Antietam Cable Television
“I am writing this letter to take the opportunity to Thank you for all you have done for Antietam over the past 18 months. Your STRATA’s VIEW product has made a tremendous difference in our revenue growth over this period.

The implementation, training and support your company has provided directly attributed to the success we’ve experienced since introducing it to our market. It not only has grown revenue but increased confidence in my staff. They are seeing firsthand how effective VIEW is in generating a highly efficient and credible television schedule.

From the origin of the proposal by the account executive to importing into traffic and billing, STRATA’s workflow has been reliable and seamless.

Again, thanks for all your help and I would recommend your product to anyone in the business.”


  • Broadcast TV Station

    STRATA’s AExpress solution is the most comprehensive sales tool available for the broadcast TV industry, designed to help broadcasters maximize their ratings research and their inventory.  With powerful connections to all of the leading traffic systems, STRATA systems offer efficiencies that greatly reduce the potential for human error making its clients more effective and cost efficient at the same time.

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  • Digital OOH

    STRATA lets you manage multi-network, multi-geographic, and multi-media platforms within a single sales suite.  From qualitative & quantitative research functions, to proposals, order management, and workflow, STRATA software has the flexibility for you.

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  • Cable Network

    Whether your network sales needs include a national or regional footprint, STRATA offers a comprehensive approach from pre-sale research to post-buy analysis.   Avails - Packages - Research - Trends - Posting—STRATA offers the complete solution for cable networks. 

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  • Satellite

    Effortlessly manage multi-network, multi-media platforms within a single sales portal.  From qualitative & quantitative research functions, to proposals, order management, and workflow, STRATA software has the flexibility to manage spot sales across an unlimited number of networks along with any advanced media capabilities such as addressability, and VOD, online and mobile platforms. 

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  • Internet or Digital Property

    STRATA sales platforms help internet and multi-media companies put their internet assets in front of buyers in a way to get noticed. Whether it’s a stand alone internet campaign or a convergent mix with Radio, Cable, TV and Print, STRATA brings it all together.

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  • Rep Firm

    STRATA is proud to be the system of choice for rep firms in cable, radio, and television industries.  For national or spot sales, STRATA has the solution to connect reps with media buyers and with their affiliate stations.

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  • Cable Ad Sales

    STRATA cable suite has the power to effortlessly manage multi-network, multi-zone, and multi-media platforms within a single sales portal.  From qualitative & quantitative research functions, to proposals, order management, and workflow, STRATA software has the flexibility to manage your linear spot local, interconnect, and national business along with all new media platforms including VOD, on-line, and addressability. 

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  • Broadcast Radio Station

    For more than 25 years, STRATA has been a leader in radio sales.  Its solutions revolutionized the industry and now connect radio AEs with thousands of media buyers every day.

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Contact STRATA

Learn more or schedule a demo by emailing, calling or click “Request a Demo”

312.222.1555 info@stratag.com

The difference is DRAMATIC compared to the platform I was on, and significant time savings…that’s big in business.

John Haggard, Principal - RevenueDeveloper$

Horizon Media

Horizon Media

Founded in 1989, Horizon Media, Inc., is the largest U.S. independent media services company.

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