What We Do

STRATA helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently.

STRATA is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.

  • Buying Media

    Profitability within a media buying organization is driven by great Technology.  Leading the way with innovative media buying, stewardship, and reporting tools, STRATA provides the industry’s top-rated systems for traditional and emerging media.

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  • Selling Media

    With STRATA, sales and research meet in a powerful combination that puts you in control.  From a single station in your neighborhood to a multi-channel, multi-network, multi-media sale across North America - STRATA helps you do it all in a presentation that helps you win new business and keep existing clients. 

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  • Financial Management

    STRATA’s media financial management capabilities offer seamless, auditable integration to your core business tools, stability to manage your core business and the flexibility to support the billing and financials associated with an ever-changing digital marketplace.

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  • Data and Analytics

    Get control of your data with STRATA!  Get real-time access to all of your data regardless of where your buys, proposals, invoices, sales data, and much more are housed.

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  • Custom Solutions

    SBS provides expertise in strategically defining and executing technology solutions that provide immediate business value.  We deliver services to agencies, buying services, media sellers, rep firms and media vendors.

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  • E-Business Platforms

    STRATA’s leadership in e-Business is transforming the industry by connecting buyers and sellers like never before.  Electronic efficiencies made possible through STRATA’s groundbreaking work features electronic avails, orders, invoices and much more. 

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Featured Client

Horizon Media | Visit Horizons website

Horizon Media is the shining example of a large, independent Media Buying Agency which continues to grow and thrive as margins are minimized.  How?  By insisting on driving solid technology through every aspect of their business.

Featured Industry

Media Buying

STRATA’s revolutionary system for Media Buying Agencies integrates all media into one cohesive database and user interface that allows organizations to conduct large-scale transactions transforming their operations for the future.  As the leader in EDI development, STRATA has integrated automated tools for order delivery, confirmations, makegoods, Client Approvals, Electronic Invoices, and much more.

Featured Profile


Joy Baer, STRATA President, has 25 years of enterprise software experience, and a background that includes many years of software and management consulting expertise with Fortune 500 and large media companies nationwide. 

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Contact STRATA

Learn more or schedule a demo by emailing, calling or click “Request a Demo”

312.222.1555 info@stratag.com