News

Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform

Appearing at Yahoo! Finance

DENVER—(BUSINESS WIRE)—

Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.

> Read More

March 2017

February 2017

  • February 2

    Strata Partners with DOmedia

    Originally Appearing at: Screen Media Daily

    DOmedia Integrates OOH Planning and Buying Tools with Strata’s Order Management and Billing Platform

    COLUMBUS, OH —  Strata, a provider of media buying and selling software, has announced a partnership with DOmedia. According to DOmedia, their demand-side platform (DSP) currently drives about 10 percent of all U.S. OOH ad campaigns. The partnership provides the company with access to Strata’s network of 1,200 advertising agencies across all advertising media formats. >Read More

  • February 2

    Strata Partners with DOmedia 4 OOH Ad Buying Tools

    Originally Appearing at: DailyDOOH

    By: Maddie Cotterill

    Strata has announced a partnership with DOmedia. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, claims to power about 10 percent of all U.S. OOH ad campaigns. >Read More

  • February 1

    Strata Partners with DOmedia for Out-of-Home Ad Buying Tools

    Originally Appearing at: Yahoo! Finance

    COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/—Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with Strata provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats. >Read More

  • February 1

    DOmedia Partnership Blends DOOH Buy-Sell Platform With Strata’s Ad Management Toolset

    Originally Appearing at: Sixteen-Nine

    By: Dave Haynes

    Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into Strata, a software toolset used by some 1,200 ad agencies. >Read More

  • February 1

    Strata Partners with DOmedia for Out-of-Home Ad Buying Tools

    COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/—Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with STRATA provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats.

      >Read More

December 2016

  • December 27

    Nearly Half of Agencies Expect Business to Increase in the First Quarter of 2017

    Originally Appearing at: AdWeek

    By: Erik Oster

    According to a survey conducted by Comcast-owned media buying software company STRATA, agencies are pretty, pretty, pretty confident about their outlook for 2017. >Read More

  • December 26

    Almost half of advertising agencies plan to hire more staff in 2017

    Originally Appearing at: The Drum

    By: Laurie Fullerton

    Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 23

    STRATA Advertising Agency Survey Sees Optimism Heading into 2017

    Originally Appeaing at: Value Walk

    By: Jacob Wolinsky

    Majority of Agencies Plan to Retain or Increase Staff

    A fourth quarter survey of advertising agencies found that agency confidence was on the rise heading into 2017, in line with the reversal of expectations surrounding a Trump presidency. The survey was conducted by STRATA, a Comcast company and leader in media buying and selling, processing over $50 billion in advertising dollars annually. >Read More

  • December 22

    STRATA: Ad Agencies Are Happy, Happy, Happy

    Originally Appearing at: Radio Ink

    By: Radio Ink

    According to a fourth-quarter survey of advertising agencies, STRATA reports that confidence among agencies heading into 2017 is high. Forty-three percent of agencies report their business will increase in the first quarter, while only 11% expect a decrease. Forty-two percent of respondents anticipate the need for additional staff next year, and not a single agency reports plans to make staff cuts. In Q2, STRATA reported that the rate of agency hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 22

    Agencies Upbeat On 2017 Business

    Originally Appearing in: Spots n Dots

    Reversing course, the latest quarterly survey of advertising agencies conducted by STRATA, a Comcast company, finds that confidence among agencies heading into 2017 is high. 43% of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease. 42% of respondents anticipate the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 21

    STRATA Advertising Agency Survey: Agency Confidence Reverses Course and Spikes into 2017

    —Digital video gains on traditional TV, passes display for second spot in advertising focus—

    CHICAGO, IL (December 21, 2016) – According to a fourth quarter survey of advertising agencies conducted by STRATA, a Comcast company, confidence among agencies heading into 2017 is high. Forty-three percent of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease. Forty-two percent of respondents anticipate the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 21

    Survey Finds 43% Of Agencies Expect Business to Increase In Q1 2017

    Originally Appearing at: Media Post

    By: Richard Whitman

    The latest STRATA agency survey is out, and things are looking good. The organization’s fourth-quarter survey found that 43% of agencies say their business will increase in the first quarter of 2017. Just 11% expect a decrease. In terms of staffing needs, 42% anticipate the need for additional staff next year. Oh and not one agency reported plans to reduce staff. Not that any agency would actually admit it. This contrasts with the second quarter of this year, when the rate of hires was found to have decreased. >Read More

  • December 6

    Rise of ‘Fake News’ Gives Brands a Shiver

    Worries over brand safety create anxiety about programmatic buying

    Originally Appearing at: eMarketer

    Growing awareness of fake news and “alt-right” sites have increased brands’ anxiety about where their ads appear. This is especially true of advertisers buying programmatically.

    >Read More

November 2016

  • November 8

    Instagram’s Ad Business Is on a Rapid Trajectory

    Originally Appearing at: eMarketer

    Facebook’s decision to integrate Instagram into its ad system has helped boost revenues

    In September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder, as explored in a new eMarketer report, “Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain” (eMarketer PRO customers only).  >Read More

  • November 4

    See the Map: Political TV Ad Spending Just Surged the Most in Michigan and Wisconsin

    Originally Appearing at: AdAge

    By Simon Dumenco

     

    Editor’s note: Here’s the fifth and final installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

  • November 2

    Programmatic Buyers Worry About Inventory Quality And Transparency

    Originally Appearing at: MediaPost

    By Tobi Elkin

    Programmatic spending estimates vary depending on the source. One of the most reliable sources of data on programmatic ad spending and trends, overall, is eMarketer. (Disclosure: RTBlog’s author previously worked at eMarketer.) The digital research firm reports in an article that programmatic is expected to comprise 73.0% of all U.S. display ad spending. The projection didn’t mention spending for programmatic mobile or video. >Read More

  • November 2

    STRATA partners with Hulu on ad buys

    Appearing at: Rapid TV News

    By Michelle Clancy

    STRATA has partnered with Hulu, allowing more than a thousand advertising agencies to use the firm’s software to purchase advertisements on mobile, desktop and living room devices streaming Hulu content. >Read More

  • November 2

    Hulu, STRATA team up on ad buying platform for streaming service

    Appearing at Marketing Dive

    Dive Brief

     

     

    • Hulu has partnered with STRATA, an ad buying and selling marketplace, for an ad platform geared toward streaming video, according to a STRATA press release.
    • The platform will bring an experience akin to what advertisers expect when they buy local linear TV ads, and will include ad spots on Hulu content across living room devices, desktops and mobile.
    • Peter Naylor, SVP of sales at Hulu, said the partnership illustrates how the local broadcast market should move beyond conventional TV buying options to meet client’s TV ad objectives.
    >Read More

  • November 1

    Quality, Transparency of Inventory Top Programmatic Buying Fears

    Programmatic is expected to make up 73.0% of all US display ad spending

    While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency of their inventory sources. >Read More

  • November 1

    STRATA and Hulu Partner to Provide Advertisers Access to Premium Streaming Platform

    Appearing at Streaming Media.com

    Integration Brings Hulu Inventory to STRATA Agencies Seeking Local and National Ad Spots on Multiple Platforms

    CHICAGO(11/1/2016) -

    STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination. STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad. >Read More

  • November 1

    Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

    Originally Appearing at: AdWeek

    By: Sami Main

    Majority of its viewers still use ad-supported option

    Streaming capabilities are starting to look more like linear TV options to advertisers. >Read More

  • November 1

    STRATA And Hulu Partner To Provide Advertisers Access To Premium Streaming Platform

    Appearing at: PR Newswire

    CHICAGO, Nov. 1, 2016 /PRNewswire/—STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination.  STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad.  >Read More

October 2016

September 2016

  • September 30

    Ad Buyers Want More Automated Selling

    Originally Appearing at: TV NewsCheck

    By: Janet Stilson

    “We’ve been talking about this too long. I can’t go into a market programmatically half way,” says Frank Friedman of Zenith Media, speaking of the need to have all stations in a given DMA participate. “We need to separate the fear of automation lowering rates. If we don’t automate we’re going to fail.”

    >Read More

  • September 23

    Tech Companies Eye Troubled Twitter As Possible Acquisition

    Originally Appearing at: Media Post

    By Gavin O’Malley

    Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors, sources tell CNBC. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest.

    Appearing at: Sun Broadcast Group

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Ad Agencies Cautious About Spending

    Originally Appearing at: Radio Ink

    STRATA released its second-quarter survey of advertising agencies on Wednesday, which found that agency budgets remain flat as agencies “see looming headwinds.” The advertising agencies in the study report to STRATA that 49% of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of the agencies say business will decrease in the second half of the year. >Read More

  • September 15

    Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets

    Originally Appearing at Media Post

    By Richard Whitman

    Things do not appear to be looking good on the agency client budget front.

    A recent Q2 survey of ad agencies conducted by STRATA found that agency budgets and hiring remain flat as they see looming headwinds. >Read More

  • September 15

    STRATA Survey Finds Advertising Agency Confidence Dips Amid Budget Decline

    Originally Appearing at: All Access Media Group

    A recent second quarter survey of advertising agencies conducted by STRATA found that agency budgets and hiring remain flat as they see “looming headwinds.” Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since the first quarter of 2013. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to the 2nd quarter of 2015. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: Yahoo! Finance

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: PR Newswire

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 12

    Political Campaign TV Ad Spending Is Surging in North Carolina. Ohio? Not So Much

    Originally Appearing at: Ad Age

    By: Simon Dumenco

    Editor’s note: Here’s the third installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

August 2016

July 2016

June 2016

  • June 30

    STRATA President, Joy Baer, Honored by Women World Awards in the 2016 Female Executive of the Year C

    Joy Baer, President of STRATA, the leader in media buying and selling software, has been announced as recipient of the bronze award in the prestigious Female Executive of the Year category at the Women World Awards®. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. 

    Joy Baer is President of STRATA, a Comcast Platform Services company, and the leader in media buying and selling software, processing over $50B in media purchases annually. STRATA offers solutions to clients to purchase and sell across the media landscape. 

    Previously Executive Vice President and Chief Operating Officer, Ms. Baer was named President in 2014. In her tenure, Ms. Baer has overseen revenue growth of 30%, and employee growth of 25%. She’s an advocate for women in technology and supports females in technology through her work with the Chicago Chapter of Women in Cable and Telecommunications, TECHWomen, and The International Women’s Forum.

    “I’m honored to be included among the many wonderful names being lauded this year,” said Ms. Baer. “Acknowledging and supporting women in business across all sectors, especially those in which we have been commonly underrepresented, is of the utmost importance, and something I am personally passionate about. I’m grateful that SVUS is bringing attention to strong female leaders around the world.” 

    About Women World Awards                                                   
    Women World Awards are an annual industry and peers recognition program honoring women in business and the professions and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual Women World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG’s Global Excellence Awards, Network Products Guide’s IT World Awards, Pillar World Awards, and PR World Awards. Learn more about The Women World Awards at http://www.womenworldawards.com >Read More

  • June 14

    Advertisers prefer Instagram to Twitter for two main reasons

    Originally Appearing at:  Business Insider

    By: Andrew Meola

    Advertisers have spoken, and Instagram is on the rise.

    >Read More

  • June 13

    TWITTER (TWTR) STOCK: DECLINING ON MORE BAD NEWS

    Originally Appearing at: AO Markets

    By: Joshua Rodriguez

    Twitter Inc (NYSE: TWTR)

    Twitter had an incredibly rough day in the market during Friday’s trading session, and for good reasons. Two big stories hit the struggling social network like a brick. Not only were 32 million user passwords hacked and put up for sale, the company is also facing the ramifications of advertisers choosing to use other networks. This all in a time when the company is already struggling with user growth. Today, we’ll talk about the two big stories, how the market reacted to the news, and what we can expect to see from TWTR moving forward. >Read More

  • June 13

    Study: Agencies choosing Instagram over Twitter for social campaigns

    Originally Appearing at: Marketing Drive

    By: David Kirkpatrick

    Dive Brief:

     

    • Twitter is increasingly being surpassed by the one-time upstarts of the social media world, with the latest blow coming from research by Comcast unit Strata.
    • The research found agencies see Instagram as a more attractive advertising option than the micro-blogging social platform.
    • For the research, Strata surveyed 83 ad agencies on the social media platforms that their clients were likely to use: Facebook led the way at 96%, Instagram came in at 63%, with Twitter coming in at 56%.
    >Read More

  • June 13

    Twitter Inc (NYSE:TWTR) Latest News Update – 10 June 2016

    Originally Appearing at: News is Money

    During the most recent trading day, the stock’s price shifted up +2.11 percent from its 52-week-low while -63.88 percent lower from its 52-week high.

    Shares of company were moving below of 50 days simple moving average with -9.65% while 200 days simple moving average with -33.78%. >Read More

  • June 10

    New Marketing Survey Finds Instagram Surpassing Twitter in Agency Campaigns: Facebook Continues to D

    Originally Appearing at: The Bulldog Reporter

    Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by media technology firm STRATA. While Facebook and YouTube maintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place—marking the first time the photo-sharing program has gained more agency attention than Twitter in the survey. >Read More

  • June 10

    AD CLIENTS FOLLOWING CONSUMERS TO STREAMING AUDIO.

    Originally Appearing at: Inside Radio

    As consumption of streaming video and audio continue to rise sharply, advertisers are, naturally, following the eyeballs and eardrums. Over half (53%) of agencies surveyed by advertising software firm STRATA say they are more interested in streaming options such as iHeartRadio and Pandora than they were last year, a 15% increase over first-quarter 2015. >Read More

  • June 10

    Instagram tops Twitter with advertisers, survey says

    Originally Appearing at: USA Today

    By: Eli Blumenthal 

    NEW YORK — Twitter’s advertisers are flying the coop, seemingly for Instagram, according to a new survey.

    STRATA, a subsidiary of Comcast, said a first-quarter survey of 87 U.S. advertising agencies found 96% of agencies responded they plan to advertise on Facebook and 67% planned to advertise on YouTube. Instagram came in third, with 63% of surveyed agencies placing their plans there, followed by Twitter, where 56% planned to advertise. Snapchat received 11% interest, an 86% jump up from the fourth quarter. >Read More

  • June 10

    Instagram the preferred choice over Twitter for advertisers

    Originally Appearing at: Digital Look

    By: Maryam Cocker

    For the first time advertisers have said they preferred Instagram over Twitter for their social media campaigns but Facebook trumped all, according to a survey.

    A survey from STRATA, part of Comcast, on Thursday asked 83 advertising agencies which was their preferred social media platform for advertising campaigns - 63% choose Instagram and 56% picked Twitter but Facebook was the first choice for 96% of advertisers. >Read More

  • June 10

    Ad agencies prefer Instagram to Twitter for social media campaigns

    Originally Appearing at: BizReport 

    By: Helen Leggatt 

    Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from STRATA, a unit of Comcast. >Read More

  • June 10

    Twitter Getting Less Advertising Than Facebook’s Instagram [SURVEY]

    Originally Appearing at: ValueWalk 

    By: Aman Jain

    Twitter has long been struggling with a stagnant user growth issue, and now a survey released on Thursday showed that for the first time, advertising agencies are turning more to Instagram than the micro-blogging site, says Reuters. The report highlights the weakness in Twitter’s ad sales operation, which has been one of its few good areas. >Read More

  • June 10

    ‘Instagram getting more ads than Twitter’

    Originally Appearing at: News.com.au

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Advertisers now turn to Instagram more frequently than Twitter

    Originally Appearing at: The Globe and Mail

    By: Yasmeen Abutaleb

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Survey: Instagram attracting more advertising than Twitter

    Originally Appearing at: Al Arabiya - English

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Strata survey shows Instagram attracting more advertising than Twitter

    Originally Appearing at: Tech2

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    STRATA survey shows Instagram preferred over Twitter

    Originally Appearing at: Manageria.biz

    Twitter has rejected the outcome of the survey. Is Twitter doing an ostrich act?

    According to the results of a survey, advertising agencies are increasingly turning more to Instagram than to Twitter to run their social media advertisement campaigns. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Gadgets 360

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Trust in Programmatic Increases

    Originally Appearing at: RadioInk 

    By: Radio Ink

    That’s according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying? >Read More

  • June 10

    STRATA Q1 sees growing interest in programmatic, streaming audio

    Originally Appearing at: Radio & Internet News

    By: Anna Washenko

    First quarter results for STRATA’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. The findings showed that 21% of agencies plan to conduct 20%-40% of ad spend programmatically, a 50% increase from the previous quarter. On top of that, 41% of respondents said they plan for 10%-20% of their ad buys to be programmatic. >Read More

  • June 10

    Twitter Continues to Die As Agencies Shift Money To Instagram

    Originally Appearing at: MediaPost

    By: Richard Whitman

    Twitter, of course, still serves a purpose—but more and more agencies are shifting marketing spend away from Twitter to Instagram and other social platforms. A recent survey by STRATA found Instagram is now being used more than Twitter in social media advertising campaigns.

    While Facebook and YouTube are still tops at 96% and 67%, respectively, 63% plan to use Instagram, while 56% are planning to use Twitter, placing the network in fourth place.   >Read More

  • June 10

    Snapchat Rising: The Latest Growth Stats Among Users and Marketers

    Originally Appearing at: Brand Channel

    By: Abe Sauer

    According to the latest projections from eMarketer, Snapchat is on track to expand its active US user base by 27% by the end of 2016, to nearly 59 million. In terms of active users that will put it ahead of both Twitter and Pinterest. People are already spending more time on Snapchatthan on Instagram or any other social media app except for Facebook. It’s worth noting that it took Snapchat half as long as Twitter to make it to that user base in half the time. Most importantly to marketers, Snapchat’s user base is incredibly young, active and enthusiastic. >Read More

  • June 10

    Agency Execs: Higher Regard For Digital TV/Video Platforms

    Originally Appearing at: MediaPost

    By: Wayne Friedman

    TV/video platforms—big video sites like Hulu and YouTube—continue to get high marks by media agency executives.Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago. Only 3% say they are not as interested as they were last year—per ad tech company Strata. >Read More

  • June 10

    Instagram beats Twitter as most popular social media platform for advertisers

    Appearing at: The Independent

    By: Zlata Rodionova 

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter

    Instagram has beaten Twitter as the most popular platform for advertisers and their social media campaigns for the first time, according to a new survey that has been rejected by Twitter. >Read More

  • June 10

    Instagram Is Now Attracting More Advertising Than Twitter

    Originally Appearing at: Fortune

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: The New York Times

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Reuters

    By: Yasmeen Abutaleb

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Twitter Updates Fabric Apps With New Metrics

    Originally Appearing at: Media Post

    By: Ben Frederick

    Social media platform Twitter announced updates to its Fabric mobile app this week. >Read More

  • June 10

    Juggling Moving Targets

    Originally Appearing at: Media Post

    By: Karlene Lukovitz

    chieving cost-effective reach in the face of the sieve-like migration of audiences away from linear television is a core challenge for media buyers. >Read More

  • June 10

    Twitter Losing Luster Among Media Buyers

    Originally Appearing at:  Radio & Television Business Report

    By: Leslie Stimson

    While Facebook and YouTube remain the top tools media buyers prefer in their advertising campaigns, Instagram is now in third place, moving Twitter to fourth. Those are some of the main findings from a STRATA survey of ad agencies and marks the first time Instagram has gained more attention from media buyers than Twitter. >Read More

  • June 10

    Twitter rejects study saying it is losing social media ads to Instagram

    Originally Appearing at: Euronews

    Is Twitter falling out of favour for social media advertising campaigns?

    An industry survey says ad agencies are turning more to Instagram, which is owned by Facebook. >Read More

  • June 10

    Twitter Losing Advertisement Dollars To Instagram

    Originally Appearing at: Investopedia

    By: Donna Fuscaldo 

    In addition to slowing subscriber growth, Twitter Inc. (TWTR) has another problem: Instagram is stealing advertising dollars from the social media company, according to a new report from STRATA, a unit of Comcast Corp. >Read More

  • June 10

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Dominates

    Appearing at PR Newswire

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

  • June 9

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Continues to Domin

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

April 2016

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