August 26th, 2011 | Read more articles from 2011 or Visit the News Archive
STRATA Survey Sees Minimal Cuts In Ad Budgets
Originally appearing at Mediabase’s All Access Music Group on August 26, 2011
The economic downturn has about 7% of advertisers cutting ad budgets, and 11% warning of planned budget cuts, according to a survery from CHICAGO-based STRATA.
Some good news, as “media buyers responding to STRATA’s SURVEY said that 82% planned no immediate changes to their budgets,” notes B2B MEDIA BUSINESS. “If cuts were made to ad budgets, 50% of media buyers said that spot TV would be cut and 40% said print was likely to be cut.”