February 1st, 2017 | Read more articles from 2017 or Visit the News Archive
Strata Partners with DOmedia for Out-of-Home Ad Buying Tools
COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/—Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with Strata provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats.
“Strata has a long history of success helping ad agencies leverage technology to improve client satisfaction and increase efficiency,” said Ken Sahlin, CEO of DOmedia. “We believe this partnership will continue that tradition by increasing the ROI on OOH media for thousands of Strata agencies and their clients.”
Under the partnership, DOmedia will integrate its planning and buying tools with Strata’s order management and billing platform. The integration gives STRATA agencies an OOH media buying solution, including access to DOmedia’s extensive database of OOH inventory, advanced planning data, and workflow automation tools, reducing the time to execute a campaign.
“Strata users will gain a concrete strategic advantage by using a fully integrated DOmedia to better execute their out-of-home media campaigns,” said Harvey Kent, Vice President, Global Agency Strategy at Strata. “This is an important partnership for Strata as we continue to collaborate with key partners using cloud-based software to service every aspect of the advertising marketplace, including digital, TV, radio, and OOH.”
Harmelin Media, one of the largest independent media service companies in the U.S., will be among the first agencies to take advantage of the integration between Strata and DOmedia.
“DOmedia’s workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients,” said Joe Waugh, Senior Vice President at Harmelin Media. “Connecting DOmedia with Strata will create a seamless process going from RFP through contracting, invoicing and billing.”
The solutions that Strata provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,000 agencies in the United States, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Platform Services company. For more information, visit www.gotostrata.com.
Founded in 2007, DOmedia is an independent technology company on a mission to change the way out-of-home (OOH) media is bought and sold. The firm’s applications connect buyers and sellers to leverage marketplace effects, increase efficiency and improve reporting and analytics. DOmedia operates the largest platform for OOH advertising agencies in the U.S. Over $5.5 billion in OOH ads have been proposed through the system. In 2016, DOmedia launched a suite of tools for media vendors and has already signed agreements with OOH vendors representing over $300M in annual sales. DOmedia’s latest product, Offers, allows advertisers to access available OOH inventory with a single click.