February 2nd, 2017 | Read more articles from 2017 or Visit the News Archive
Strata Partners with DOmedia
Originally Appearing at: Screen Media Daily
DOmedia Integrates OOH Planning and Buying Tools with Strata’s Order Management and Billing Platform
COLUMBUS, OH — Strata, a provider of media buying and selling software, has announced a partnership with DOmedia. According to DOmedia, their demand-side platform (DSP) currently drives about 10 percent of all U.S. OOH ad campaigns. The partnership provides the company with access to Strata’s network of 1,200 advertising agencies across all advertising media formats.
“Strata has a long history of success helping ad agencies leverage technology to improve client satisfaction and increase efficiency,” said Ken Sahlin, CEO of DOmedia. “We believe this partnership will continue that tradition by increasing the ROI on OOH media for thousands of Strata agencies and their clients.”
Under the partnership, DOmedia will integrate its planning and buying tools with Strata’s order management and billing platform. The integration gives Strata agencies an OOH media buying solution, including access to DOmedia’s extensive database of OOH inventory, advanced planning data, and workflow automation tools, reducing the time to execute a campaign.
“Strata users will gain a concrete strategic advantage by using a fully integrated DOmedia to better execute their out-of-home media campaigns,” said Harvey Kent, Vice President, Global Agency Strategy at Strata. “This is an important partnership for Strata as we continue to collaborate with key partners using cloud-based software to service every aspect of the advertising marketplace, including digital, TV, radio, and OOH.”
Harmelin Media, one of the largest independent media service companies in the U.S., will be among the first agencies to take advantage of the integration between Strata and DOmedia.
“DOmedia’s workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients,” said Joe Waugh, Senior Vice President at Harmelin Media. “Connecting DOmedia with Strata will create a seamless process going from RFP through contracting, invoicing and billing.”