August 23rd, 2011 | Read more articles from 2011 or Visit the News Archive
STRATA Announces Executive Promotions
CHICAGO, IL - STRATA, a leading media buying and selling software provider, today announced the promotion of two managers to Vice President.
Robert Burkhart has been promoted to Vice President, Agency Development. Burkhart joined STRATA through the acquisition of Spot Buy Spot in 2005. Prior to Spot Buy Spot, Burkhart served as Senior Vice President and Director of Media Systems for Universal McCann. While at STRATA, Burkhart has led the product management team that engineered development of STRATA’s digital platform for agencies. His leadership was paramount in building out STRATA’s Business Intelligence and National TV buying platforms along with modifying the architecture approach to leverage high volume cloud computing.
Jin Lim has been promoted to Vice President, Media Research and Development. Lim who joined STRATA in 2003, holds a mathematics degree from the University of Chicago and Master of Science, Computer Science from DePaul University. The point person for research and development at STRATA, Lim has hosted several summits of top research people in the industry to advance innovation in media buying and selling software. Multifaceted in programming technology, Lim oversees development in all divisions of STRATA’s business including Agency, Cable, Television and Radio. She leads the company’s team of programmers in core system programming including all data mining, statistical methodology and propriety algorithms and calculations engine.
“We are extremely fortunate to have industry leaders like Robert and Jin at STRATA,” said John Shelton, STRATA President/CEO. “They both bring tremendous insight to the company and we look forward to them continuing that leadership. To have such elite talent like this is a great asset to the company.”
STRATA is the nation’s leading provider of media buying and selling software. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react. By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.
Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. STRATA is owned by Comcast Cable http://www.comcast.com/. For more information, visit www.gotostrata.com or call (800) 9 STRATA
For more information: www.gotostrata.com, http://www.facebook.com/STRATA and on Twitter - @gotostrata
For Further Information:
Contact: J.D. Miller
Director, Marketing and Communications