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New STRATA study on ad trends: More agencies focused on radio

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New STRATA study on ad trends: More agencies focused on radio

Story appearing originally on July 29, 2011 at RADIO-INFO.COM

21% of the major agencies surveyed by Chicago-based STRATA report they are “more focused on radio than they were a year ago.” STRATA says “TV is still tops for advertisers (41%), but the medium is steadily losing ground against digital (24%), with radio rounding out the top three advertising options at 13%.” On a macro level, STRATA says “optimism at the start of 2011 waned during the second quarter, with 17% of agency respondents noting a reduction in overall business, compared to a 38% jump in the first quarter.” Radio’s niche seems be that in this uncertain economy, it looks affordable, and STRATA says “merging traditional and digital into one campaign is still a top concern for advertisers and their clients.” Digital is growing: 76% of agencies surveyed say they’re more interested now in Digital, even including the brand-new Google+, a rival to Facebook.

Article originally appearing on RADIO-INFO.COM: http://www.radio-info.com/news/new-STRATA-study-on-ad-trends-more-agencies-focused-on-radio

ABOUT STRATA

STRATA is the nation’s leading provider of media buying and selling software.  The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums.  On average, over $50 Billion in advertising dollars flow through STRATA systems per year.   

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react.  By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983.  STRATA is owned by Comcast Cable http://www.comcast.com/.  For more information, visit www.gotostrata.com or call (800) 9 STRATA

For more information: www.gotostrata.com, http://www.facebook.com/STRATA and on Twitter - @gotostrata

For Further Information:
Contact: J.D. Miller
Director, Marketing and Communications
STRATA             
312) 222-1555 
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