News: Archives

February 2017

  • February 2

    Strata Partners with DOmedia

    Originally Appearing at: Screen Media Daily

    DOmedia Integrates OOH Planning and Buying Tools with Strata’s Order Management and Billing Platform

    COLUMBUS, OH —  Strata, a provider of media buying and selling software, has announced a partnership with DOmedia. According to DOmedia, their demand-side platform (DSP) currently drives about 10 percent of all U.S. OOH ad campaigns. The partnership provides the company with access to Strata’s network of 1,200 advertising agencies across all advertising media formats. >Read More

  • February 2

    Strata Partners with DOmedia 4 OOH Ad Buying Tools

    Originally Appearing at: DailyDOOH

    By: Maddie Cotterill

    Strata has announced a partnership with DOmedia. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, claims to power about 10 percent of all U.S. OOH ad campaigns. >Read More

  • February 1

    Strata Partners with DOmedia for Out-of-Home Ad Buying Tools

    Originally Appearing at: Yahoo! Finance

    COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/—Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with Strata provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats. >Read More

  • February 1

    DOmedia Partnership Blends DOOH Buy-Sell Platform With Strata’s Ad Management Toolset

    Originally Appearing at: Sixteen-Nine

    By: Dave Haynes

    Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into Strata, a software toolset used by some 1,200 ad agencies. >Read More

  • February 1

    Strata Partners with DOmedia for Out-of-Home Ad Buying Tools

    COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/—Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with STRATA provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats.

      >Read More

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