News: Archives

December 2013

  • December 2

    How to Make Online Video Interesting Enough for Advertisers to Actually Buy

    Make Online Video Interesting

    Originally appearing on MediaPost’s VidBlog by P.J. Bednarski on Nov 8, 2013

    It’s forever interesting to me to figure out what it takes to get advertisers committed to online video, and I start to wonder if it’s that online doesn’t make a very compelling case for only-ness.

    It’s rare that any online publisher or digtal ad agency sells the idea that advertisers should be on online—only—or that online should be their principle buying concern. (And it is hard to make that point without breaking into a cold sweat: Television is an immensely powerful selling tool.) Online seems to be positioned like a side dish that completes the meal, not ever the main event. But except for McDonald’s french fries,  there aren’t many foodstuffs that get a reputation for being next to the thing that really sells the show.  And Robin is no Batman, and opening acts >Read More

November 2013

  • November 12

    STRATA Agency Survey Provides Competitive Info

    STRATA Survey Yields Competitive Info

    A survey of advertising agencies by STRATA finds that video advertising is the main area of focus for agencies in the second half of 2013. More than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35%  rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%). >Read More

  • November 12

    STRATA Agency Survey - Video Advertising, Led By Cable, Is Main Focus For Ad Campaigns In 3Q-13

    STRATA Agency Survey

    —Survey Also Shows Mobile Becoming Major Component for Agencies—


    CHICAGO,  Nov. 7, 2013 /PRNewswire/—A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable,  network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago.  YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO. “We are also seeing mobile advertising >Read More

  • November 12

    STRATA AGENCY SURVEY: VIDEO ADVERTISING, LED BY CABLE, IS MAIN FOCUS FOR AD CAMPAIGNS IN 3Q13

    —Survey Also Shows Mobile Becoming Major Component for Agencies—

    CHICAGO (November 7, 2013) – A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network,  online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago. YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO.  “We are also seeing mobile advertising being utilized and competing for advertising dollars against some other previously established digital contenders.” >Read More

  • November 12

    Viewer Sentiment About Fall TV Season Differs from Ratings

    Viewer Sentiment

    Originally appearing on WorldScreen, by Kristin Brzoznowski, on October 30, 2013


    CHICAGO: The findings from STRATA’s Fall TV Sentiment Survey reveal that in many cases viewers’ attitudes about a show are not necessarily in line with ratings, citing The Millers and The Blacklist as two examples.

    The survey, conducted by STRATA—a media buying and selling software company—found that while 13.3 million viewers watched the premiere of CBS’s The Millers, only 3 percent of respondents indicated that it was their favorite new show.  NBC’s The Blacklist, meanwhile, was most popular with respondents, with 15 percent saying it was their favorite, though its ratings were lower than The Millers, drawing 12.6 million viewers >Read More

  • November 11

    TV Networks Face Brand Awareness Challenges: STRATA

    TV Networks Face Brand Awareness Challenges

    Originally appearing on ValueWalk by Marie Cabural, October 30, 2013


    Television Networks are facing brand recognition challenges based on the latest Fall TV Sentiment Survey conducted by Strata, a system provider that connects media buyers and sellers.
    Viewers cannot identify TV network


    The survey found that a significant portion of viewers cannot identify which TV networks are broadcast ing their favorite shows. For example,  only 76% NCIS fans and 63% of How I Met Your Mother fans know that both shows belong to CBS. On the other hand, only 56% of the viewers of Modern Family identified ABC as the home of the show.

    The viewers of Marvel’s Agents of S.H.I.E.L.D. (89%) and Sons of Anarchy (94%)  accurately identified that ABC and FX channels are broadcasting the TV programs, respectively.

    Viewers believe that CBS and NBC are the top two channels with the best new programming, ABC came in third, while FOX and AMC ranked fourth and fifth respectively, according to the survey. >Read More

  • November 6

    MBPT Spotlight: Beyond Ratings, STRATA Survey Tells How Viewers Feel About Show

    Fans of top series

    Fans of top series often don’t know what network they’re on

    Originally appearing on Broadcasting & Cable, by Jon Lafayette—November 5, 2013

    TV’s highest rated shows aren’t necessarily audience favorites, particularly when it comes to some of the new shows launched this broadcast season.

    A new survey from STRATA,  a media buying and selling software company provides some different ways of looking at the methods by which people regard TV and select what they want to watch. The data proves especially interesting at a time when DVRs and VOD are separating individual programs from their networks, and traditional, linear networks are under assault from online programmers such as Netflix and Hulu.

    While ratings remain the key measurement tool for media buyers, viewer sentiment can help gauge how strongly audiences feel about the shows they watch—and whether they’re likely to continue doing so.

    >Read More

October 2013

  • October 30

    TV Ratings Do not Always Correlate With Favorite Shows

    TV Ratings
    Originally appearing on MediaPost by Wayne Friedman on Oct. 30, 2013


    There are TV ratings—and then how viewers really feel about specific TV shows.

    Media buying and selling software company STRATA the difference is clear when observing some of this season’s new TV shows.

    For example, while CBS’ new comedy “The Millers” pulled in a Nielsen 13.3 million viewers for its premiere, STRATA says in its “sentiment” survey that only 3% of its respondents listed it as their favorite new show.  NBC’s “The Blacklist” pulled in about the same number of total viewers at 12.6 million. But it gained a much higher 15% positive rating as a favorite new show.

    Another new NBC show also revealed the difference between positive sentiment and traditional TV ratings: “The Michael J. Fox Show” pulled in an 11% positive score, while earning >Read More

  • October 29

    FALL TV SENTIMENT SURVEY FINDS VIEWER ATTITUDES DIFFER FROM RATINGS

    “The Michael J. Fox Show” Tops “The Crazy Ones” in Viewer Sentiment, “Sons of Anarchy” Liked More by Women

    CHICAGO
    (October 29, 2013) – A new survey from STRATA,  a media buying and selling software company, revealed that audience sentiment does not always align with traditional viewership and ratings data. As networks face more competition from cable channels and non-traditional mediums such as Netflix and Hulu, the fight to retain and grow an increasingly fragmented audience is heating up.  The survey also found that networks face brand awareness challenges and surprising demographic data about the viewing habits of women.

    Ratings vs. Sentiment
    Ratings have long been used as a key measurement tool, guiding advertisers on where to spend their ad dollars. The findings of the Fall TV Sentiment Survey contrast ratings with viewership sentiment. For example, while 13.3 million viewers >Read More

  • October 14

    Brand Promotions Are Most Popular Facebook Ads

    Brand Promotions Are Most Popular Facebook Ads

    A fair number spend more than 5% of budget on paid social media

    Originally appearing at eMarketer.com on Oct 4, 2013

    Unsurprisingly,  the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.

    In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the social giant for clients’ social campaigns. YouTube and Twitter came in next, at 55% and 53%,  respectively. An additional 35% said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest. >Read More

  • October 5

    What Can Be Sold in 140 Characters? That’s Now the Challenge for Twitter

    Originally appearing In The New York Times on October 4th, 2013 by VINDU GOEL

    SAN FRANCISCO — Once Twitter enters life as a publicly traded company, it will have to satisfy Wall Street’s demands for constant growth

    So get ready, Twitter users: you are going to see more ads in your message stream, especially if you live overseas. 

    You may also see Twitter become more like a flash-sale site, with offers to buy products appearing in your message stream along with a way to buy them with a quick click or tweet. 

    In documents filed on Thursday to inform investors ahead of its initial public offering of stock, Twitter noted that it has been greatly expanding its inventory of advertising slots, especially for promoted tweets, which are sponsored messages that use the same format as the 140-character postings, or tweets, that are the core of the service. 

      >Read More

  • October 4

    Brand Promotions Are Most Popular Facebook Ads

    Originally appearing in eMarketer on Oct. 4, 2013

    A fair number spend more than 5% of budget on paid social media

    Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind. 

    In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the social giant for clients’ social campaigns. YouTube and Twitter came in next, at 55% and 53%, respectively. An additional 35% said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest.

    While brands have a choice between using free social products and paid placements on the networks, more than twice as many respondents (25%) saw paid social media as offering greater return on investment (ROI) than free social media (11%). Still, it’s important to bear in mind, 19% said they saw no ROI from social media.

    Brand promotions led as the most common type of ad placed on Facebook, used by 62% of respondents, twenty percentage points ahead of company announcements, which came in second. Just over one-third of respondents said they used social ads announcing services, and nearly as many said they ran social ads on products.

      >Read More

  • October 4

    Extending e-Business Solutions to Ad Sales

    Whether managing a retail business or selling advertising, automated solutions address the customer’s need for service that’s fast as well as efficient. The scarcity of time can often lead to a lack of communication and deals can break down as a result. In contrast, electronic proposals save time and increase accuracy, helping the buyer, their client and you.

    Originally appearing in TVNewsCheck, October 4th 2013 by Mary Collins

    In my last column, I focused on tips from industry experts on “How to Keep Your Top Sales Performers.” Most of the discussion focused on evaluating compensation and management strategies. But an article by Mike McHugh, VP of media sales at media buying and selling firm STRATA Marketing, got me thinking about another question: Are we equipping our account managers with the right tools for becoming successful sales agents in today’s digital media world?

      >Read More

August 2013

  • August 29

    STRATA Enhancement Provides Powerful Link Between Buyers and Sellers

    STRATA Announces ACE – AEInbox Corporate Edition

    CHICAGO (August 30, 2013) – STRATA, the leader in media buying and selling software,  is pleased to announce significant changes to AEInbox, the leading delivery platform for cable, radio, print, outdoor, and digital orders.  The new solution is called ACE (AEInbox Corporate Edition) and will offer improved speed and enhanced functionality to the AEInbox platform.

    Since its debut in 2007, AEInbox has served as an electronic connection between media buying agencies and more than 30-thousand media sales executives.  In that time, it’s delivered almost $10 billion in new media orders. ACE builds on the industry leading AEInbox with an easier way to confirm, reject, enter makegoods and accept revisions among other new features.

    “The enhancements have been in development for months and we are excited that a new and improved AEInbox is here,” said Mike McHugh, STRATA Vice President. ““For ACE clients, the toolset for AEs is a lot more powerful and the connection to their clients, much more efficient.” >Read More

  • August 22

    Interest In Digital Advertising Reaches an All-Time High As TV Slows To Three-Year Low, New STRATA S

    Originally appearing in Bulldog Reporter August 21, 2013

    Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by media buying and selling software firm STRATA.

    Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains the top advertising medium with 44% of survey respondents saying they are more interested in advertising on TV (spot TV/cable) than any other medium. While TV is still number one, this represents the lowest level of broadcast advertising interest seen in the STRATA quarterly survey in nearly three yearsOringall. Gaining steadily on TV, digital is the second most popular medium at 35%, the largest share of interest it has received in the survey’s five-year history.  Digital is up 16% over last year.

      >Read More

  • August 22

    Media Buyers Favor TV, But Digital, Video On Rise

    Originally appearing 8/21/13 on MediaPost MediaDailyNews, by Wayne Friedman

    TV is still the most popular advertising tool for media buyers—but at its lowest level in three years, according to a new survey.

    Chicago-based STRATA, the media-buying and selling software company, says TV remains the top advertising medium with 44% of survey respondents saying “they are more interested in advertising” on it. But this is the lowest score in three years. >Read More

  • August 20

    SURVEY - INTEREST IN DIGITAL ADVERTISING REACHES ALL-TIME HIGH AS TV SLOWS TO THREE-YEAR LOW

    —Digital Spending Fueled by Online Video, Social and Online Radio—

    CHICAGO (August 20, 2013) – Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA, the leader in media buying and selling software.

    Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains the top advertising medium with 44% of survey respondents saying they are more interested in advertising on TV (spot TV/cable) than any other medium. While TV is still number one, this represents the lowest level of broadcast advertising interest seen in the STRATA quarterly survey in nearly three years. Gaining steadily on TV, digital is the second most popular medium at 35%, the largest share of interest it has received in the survey’s five year history.  Digital is up 16% over last year. >Read More

June 2013

  • June 4

    MEDIA BUYERS SEE 2013 AS GROWTH YEAR

    Media Buyers See 2013 As Growth Year

    MANY ADDING STAFF THIS YEAR

    Originally appearing in CableSpots on May 31, 2013

    Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens - Q1 2013

    STRATA Survey - New Challenges Emerge

    Changes in Social Media Utilization and ROI Questions Linger


    Originally appearing in Yahoo! Finance on Wed, May 29, 2013

    CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In 2013 - Q1

    STRATA Survey - New Challenges Emerge

    Originally appearing on Bloomberg on May 29, 2013


    CHICAGO, May 29, 2013—  Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In Q1-13

    STRATA Survey - New Challenges Emerge

    Changes in Social Media Utilization and ROI Questions Linger


    Originally appearing on Boston.com May 29, 2013

    CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend on >Read More

  • June 3

    MEDIA BUYERS SEE 2013 AS GROWTH YEAR

    media buyers see 2013 as growth year

    MANY ADDING STAFF THIS YEAR

    Originally appearing in Spots n’ Dots May 31, 2013

    Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend on core channels. Television was the most >Read More

  • June 3

    The STRATA Survey Says the Ad Industry is in Good Shape

    The STRATA Survey Says the Ad Industry is in Good Shape

    Originally appearing on Beyond Madison Avenue by Dwayne W. Waite Jr.      
      
    The STRATA Survey came out recently, and with the data from over 900 agencies, it is able to paint a decent picture of the landscape of the advertising industry. Thankfully, the picture is a good one, for 52% of total respondents said that business has been increasing compared to the same time last year. As the economy looks to still be down, the survey highlights several elements in the ad industry that may point to as signs that the economy is picking up. It points out the obvious; for example, one of the biggest challenges for agencies is attracting new business (38%) while client spending comes in at second with 22% of respondents. New business and client spending will never cease to be causes for concern for agencies, so to have those problems be the biggest ones could be considered as a good thing. Sometimes it is better to have the pains you know rather than the ones you don’t, right? >Read More

May 2013

  • May 31

    STRATA: More agency buyers want web radio ads

    Originally appearing in InsideRadio on May 30,2013

    More buyers are interested in buying web radio advertising.  That’s according to STRATA’s quarterly survey of ad agencies.  It found 54% of buyers said they’re more interested in streaming radio than they were a year ago.  And 47% say they will expand into new advertising areas like web radio.

    “Advertisers will continue to use newer channels and further expand the media mix moving forward,” STRATA president John Shelton predicts.  TV and digital sucked up three-quarters of client dollars in the first quarter, the survey of agencies using STRATA’s buying system shows. >Read More

  • May 30

    STRATA SURVEY:  NEW CHALLENGES EMERGE AS ADVERTISING ECONOMY STRENGTHENS IN Q1 2013

    Changes in Social Media Utilization and ROI Questions Linger

    CHICAGO (May 29, 2013) – Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • May 17

    Pandora’s Upside Has Already Panned Out

    Pandoras Upside Has Already Panned Out

    Maxim Group downgraded the music streamer to Hold from Buy on valuation.

    Pandora Media (P: NYSE)
    Originally appearing on May 17, 2013 by Maxim Group - John Tinker and Nirav Modi

    Mobile monetization continues to grow for Pandora Media, albeit profitability is still a far sight. We are downgrading Pandora to Hold from Buy due to valuation and withdrawing our prior $17 price target.

    Pandora (ticker: P) is basically trading near our prior $17 price target which we had established in August 2011. The company over the last two years has done a terrific job at growing listener hour, active users and revenues based on recently improving mobile monetization. On the earnings call next Thursday, May 23, management should be updating us on the integration of the STRATA platform that radio buyers use. >Read More

  • May 15

    Pandora Media Inc (P) News: Madison Avenue Integration, Streaming Data With Artists, Rivalry with Go

    Pandora Media Madison Ave Integration

    Originally appearing on InsiderMonkey.com, May 15, 2013


    Opening Pandora’s Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue’s Stack (MediaPost Communications) Popular Internet radio service Pandora Media Inc (NYSE:P) this morning announced that it has fully integrated into Madison Avenue’s media planning and buying software suite, including deals with both Mediaocean and STRATA, the two major media data processors for agencies.  Describing the integration as a “frictionless planning and buying”  system, Pandora Media Inc (NYSE:P) said its new platform is built on proprietary software designed specifically for its ad operations and billing processes, making it the “first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising.” >Read More

  • May 15

    Opening Pandora’s Black Box: Becomes 1st Digital Publisher To Integrate With Madison Avenue’s Stack

    Opening Pandoras Black Box Becomes 1st Digital Publisher To Integrate With Madison Avenues Stack

    Originally appearing in MediaPost by Joe Mandese on May 15, 2013


    Among other things, the technology will facilitate real-time audience data on Pandora’s more than 70 million active users into the hands of the media-buying community, which still frequently must rely on largely manual processes—even when dealing with digital media and audience suppliers.
     
    Pandora claims the new system will completely “automate” the buying process from “end-to-end,” and said the integration with Mediaocean and STRATA marks the “final stage” of its plans to fully integrate with Madison Avenue’s big media-buying processing platforms. >Read More

March 2013

  • March 6

    Pandora Data Added to STRATA, Mediaocean

    Pandora Data Added to STRATA

    Originally appearing on RadioInk, Mar 5, 2013

    Pandora audience data will appear in media-buying platforms STRATA and Mediaocean’s Donovan and Mediabank systems. That means radio buyers will be able to compare Pandora’s audience information side-by-side with data from broadcast radio. STRATA and Mediaocean will be importing data from Triton Digital’s Webcast Metrics Local.

    Pandora Chief Revenue Office John Trimble said, “It’s great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.”

    STRATA President/CEO John Shelton said buyers’ response to the addition of Pandora data has been “overwhelmingly positive.” >Read More

  • March 6

    Pandora targets radio’s biggest local advertisers.

    Pandora targets radio’s biggest local advertisers.

    Originally appearing in Inside Radio, 3/5/13

    “We’re not going after the local restaurant and the local spa,” Pandora CEO Joe Kenney told analysts gathered yesterday at the Goldman Sachs Internet Conference in San Francisco.  Kennedy says the webacster’s growing sales force is enticing some of broadcast radio’s biggest clients, like regional auto dealer associations and retail chains.

    “There are local advertisers who we’re working with that are six-digit advertisers with us on Pandora,” he said.  >Read More

  • March 6

    Pandora Teams With STRATA, Mediaocean To Simplify Ad-Buying

    Pandora Teams With STRATA

    Originally appearing March 5, 2013 by Mark Walsh in MediaPost News


    Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the STRATA and Mediaocean media-buying platforms. The move will allow advertisers to compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide.

    That in turn could bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising. Until now, radio ad buyers using Strata and Mediaocean had to manually research Pandora’s audience data.

    The two ad systems will now import Pandora’s local and national ratings information from Triton Digital into their software platforms. Without mentioning STRATA or Mediaocean specifically, Pandora CEO Joseph Kennedy discussed how the integrations would benefit the company, while speaking last month at an industry conference. >Read More

  • March 6

    Pandora Integrates Data Into STRATA And Mediaocean Media Buying Platforms

    Pandora Integrates Data Into STRATA

    Originally appearing March 5, 2013 on AllAccess

    PANDORA announced that its audience data will appear in media buying platforms, including STRATA and MEDIAOCEAN’s DONOVAN and MEDIABANK stewardship systems, enabling radio buyers to compare PANDORA’s audience data side-by-side with broadcast radio stations across the country. STRATA and MEDIAOCEAN will import TRITON DIGITAL’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view PANDORA national and local audience ratings.

    “It’s great to see STRATA and MEDIAOCEAN embrace innovation and respond to marketplace demand,” PANDORA Chief Revenue Officer JOHN TRIMBLE said. “With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.” >Read More

  • March 6

    Pandora Listener Data is Available from STRATA

    Pandora Listener Data to be Available from STRATA

    Originally appearing on The Wall Street Journal March 5, 2013 by Melodie Warner

    Pandora Media Inc. (P) said three popular media-buying platforms will offer automatic access to the Internet-radio operator’s audience ratings, a move that will allow advertisers to compare Pandora’s audience data more easily with those of broadcast radio stations.

    The company said radio buyers using STRATA and MediaOcean’s Donovan Data Systems and MediaBank stewardship systems previously had to research Pandora audience ratings manually.

    Pandora said STRATA and MediaOcean will now import Triton Digital’s webcast-metrics-local data into their software platforms, allowing radio buyers to view and compare Pandora’s audience data. >Read More

  • March 6

    Pandora Announces Integration with STRATA and Mediaocean Media Buying Platforms

    Pandora Announces Integration with STRATA

    Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience Ratings

    OAKLAND, Calif.,  March 5, 2013  Pandora (NYSE: P), the leading internet radio service, today announced that its audience data will appear in the three most popular media buying platforms, including STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. Radio buyers will be able to compare Pandora’s audience data side-by-side with broadcast radio stations across the country.

    With more than  $14 billion  spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio. STRATA and Mediaocean will import Triton Digital’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. 

    Prior to the integrations, radio buyers using STRATA and Mediaocean systems were required to manually research Pandora audience ratings. Radio buyers now have an easy and efficient way to evaluate Pandora audience size and rankings to make informed decisions about their media mix. >Read More

  • March 5

    Pandora Opens Up Audience Data to Media Buyers

    Pandora Opens Up Audience Data to Media Buyers

    By Billboard Staff, New York March 05, 2013

    In yet another sign of the changing media landscape, Pandora announced today that it will make what is perhaps their biggest resource other than music, their audience data, available to two media buying platforms, STRATA and Mediaocean’s “Donovan” and “Mediabank” products.

    Pandora’s chief revenue officer John Trimble was unsurprisingly torch-bearing for his company and industry, all but casting traditional radio aside in a statement released earlier today. “With consumers shifting from broadcast to internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of internet radio and make the smartest buying decision at both the national and local levels,” Trimble said.

    Customers are “extremely excited about this opportunity to offer Pandora to their advertising clients,” said STRATA president John Shelton. >Read More

  • March 5

    Pandora Audience Segments Synced to Mediaocean, STRATA

    Pandora Audience Segments Synced to Mediaocean, STRATA

    Digital radio player hopes data deals spark more ad sales


    Originally appearing on ADWEEK on March 5, 2013 by Christopher Heine


    Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.

    Pandora has inked an undisclosed agreement with STRATA and Mediaocean that will allow clients of the media-buying software providers to view the digital radio player’s customer segments.

    Ad buyers will be able to contrast Pandora’s audience data against stats from broadcast radio stations. Prior to Pandora partnering with the software firms, brand marketers had to conduct manual research to have such comparisons at their fingertips. The digital radio data will be funneled through Triton Digital’s Webcast Metrics Local (WCML) product. >Read More

  • March 5

    Pandora Integrates With 3 Media Buying Platforms - Quick Facts

    Pandora Integrates With 3 Media Buying Platforms - Quick Facts

    Originally appearing on NASDAQ.com by RTT News,  March 05, 2013


    (RTTNews.com) - Pandora ( P ), the internet radio service, said its audience data would appear in three media buying platforms, comprising STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. This integration would enable the company to have both broadcast and internet radio, accessing the $14 billion spent on U.S. spot radio advertising annually. The company added that radio buyers can compare Pandora’s audience data side-by-side with broadcast radio stations country-wide.

    STRATA and Mediaocean would import Triton Digital’s Webcast Metrics Local or WCML data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. >Read More

  • March 5

    Pandora Gains Access to $14 Billion Radio Ad-Sales Market

    Pandora Gains Access to 14 Billion Radio Ad-Sales Market

    Originally appearing on Bloomberg by Andy Fixmer - Mar 5, 2013


    Pandora Media Inc. (P), the music- streaming service, will compete directly with radio stations for the first time on the industry’s biggest advertising services, gaining better access to the $14 billion annual ad-sales market.

    By May, advertisers will be able to compare Pandora’s audience ratings alongside those of radio stations through services that account for 80 percent of local ad sales, Chief Executive Officer Joe Kennedy said in an interview.

    The change eliminates a hurdle for ad buyers and Pandora, which is opening sales offices in the 25 biggest U.S. media markets, Kennedy said. Buyers previously had to manually research Pandora ratings. While early adopters made the effort, the change simplifies the process and will expose Pandora to a larger group of marketers, he said. >Read More

  • March 5

    Pandora Announces Integration with STRATA and Mediaocean Media Buying Platforms

    Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience Ratings
     
    OAKLAND, Calif., March 5, 2013 (8:30 a.m. EST) – Pandora (NYSE: P), the leading internet radio service, today announced that its audience data will appear in the three most popular media buying platforms, including STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. Radio buyers will be able to compare Pandora’s audience data side-by-side with broadcast radio stations across the country.

    With more than $14 billion spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio. STRATA and Mediaocean will import Triton Digital’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. >Read More

February 2013

  • February 14

    Why cross-media buys are a challenge

    Why cross-media buys are a challenge

    Finding the right mix of traditiional and digital can be frustrating


    Originally appearing at medialife.com Feb 12, 2013, by Diego Vasquez

    It seems that every day there’s an optimistic new forecast released about online ad revenue, at a time when traditional media are struggling. But what those outlooks don’t say is that the increasing number of media options can prove difficult for agencies to balance. A new study from STRATA, which produces media buying and selling software, finds that 76 percent of agencies surveyed use at least three media per ad campaign. Twenty-two percent of those agencies say that balancing that mix is a challenge. They cite questions >Read More

  • February 11

    ePort Has Record 2012; Poised for Big 2013

    ePort has Record 2012 - Poised for Big 2013

    ePort, the electronic platform for TV buyers and sellers marked its biggest year ever in 2012. New records were set for the number of participating agencies, stations, transactions and of course, order value. Participating agencies shot up 86% last year.

    The number of stations swelled to 1500, as well. More than 1.1 million transactions (orders, revision, and makegoods) were handled online. >Read More

  • February 8

    Digital media spend attracts marketers’ interests in Q1 2013

    Digital media spend attracts marketers’ interests in Q1 2013

    Originally appearing on Brafton on February 6, 2013

    Traditional media enthusiasts claim that internet marketing is just a series of fads with no means for showing ROI. Nevertheless, brands invest large percentages of their overall marketing budgets year-over-year, and a new survey from STRATA, as reported by Online Media Daily, shows that new media could surpass traditional options in the near future. >Read More

  • February 8

    STRATA Survey - Advertising Industry Concerns About Media Mix Hit A Four-Year High

    STRATA Survey - Advertising Industry Concerns About Media Mix Hit A Four-Year High

    Originally appearing on Yahoo Finance, Feb 5, 2013

    Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape



    CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

    The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge.

      >Read More

  • February 8

    STRATA Survey: Advertising Industry Concerns About Media Mix Hit A Four-Year High

    STRATA Survey - Advertising Industry Concerns About Media Mix Hit A Four-Year High
    Originally appearing at reuters.com Feb. 5, 2013

    Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscap
    e


    CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

    The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More

  • February 8

    STRATA Survey: Advertising Industry Concerns About Media Mix Hit A Four-Year High

    STRATA Survey - Advertising Industry Concerns About Media Mix Hit A Four-Year High
    Originally appearing Boston.com on Feb. 5 2013

    Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape


    CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

    The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More

  • February 8

    STRATA Survey - Advertising Industry Concerns About Media Mix Hit A Four-Year High

     STRATA Survey: Advertising Industry Concerns About Media Mix Hit A Four-Year High

    Originally appearing on MarketWatch, February 5, 2013

    Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape

    CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

    The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More

  • February 8

    TV is Still the Prime Ad Buy, but Agencies See a Changing Media Mix

    TV is Still the Prime Ad Buy, but Agencies See a Changing Media Mix
    February 6, 2013 by MarketingCharts staff


    54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital, according to the latest quarterly survey from STRATA. But 22% find it a challenge to optimize their media mix, a 4-year high for the survey. And as seen elsewhere recently, traditional media appears to be losing the battle to digital: close to one-third of respondents believe they’ll be spending more on digital than traditional media within 1-3 years, as separate results indicate that interest in several traditional media is waning. >Read More

  • February 8

    Digital Ad Spend May Surpass Trade Media In Near Future

    Digital Ad Spend May Surpass Trade Media in Near Future
    Originally appearing in MediaPost on January 5th, 2013

    A new survey of ad agencies indicates that digital media may eclipse traditional advertising in the near future, with nearly one-third of respondents expecting to spend more on digital than on traditional media within the next three years.

    That’s according to a survey conducted by ad transaction processor STRATA, which polled nearly 100 ad shops in the fourth quarter.

    The survey found that enthusiasm for spot TV and spot radio continues to decline. On a year-to-year basis, the survey found that 40% fewer respondents indicated their clients were interested in spot TV advertising, while 32% were less interested in spot radio. 

    >Read More

  • February 6

    STRATA SURVEY: ADVERTISING INDUSTRY CONCERNS ABOUT MEDIA MIX HIT A FOUR-YEAR HIGH

    Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape

    CHICAGO (February 5, 2013) – Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

    The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More

January 2013

  • January 18

    And now, a cheery take on 2013 spending

    And now a cheery take on 2013 spending
    First quarter is pacing 3 to 5 percent ahead of 2012


    First appearing in Medialife Magazine on Jan. 17, 2013 by Diego Vasquez

    A number of analysts have predicted either very small ad spending gains this year or slight declines, following a strong finish to 2012 with huge political and Olympic spending.

    But according to at least one forecaster, 2013 could be significantly better than 2012.

    STRATA, which produces media buying and selling software and monitors the deals that are made through it, says that the new year has started out stronger than many are forecasting. >Read More

  • January 17

    STRATA Projects Ad Spending To Increase 3-5% In 2013

    STRATA Projects Ad Spending to Increase
    Originally appearing in MediaPost on Jan 16, 2013


    Chicago-based advertising transactional services provider STRATA projects that ad spending will increase between 3% and 5% in 2013. The new projection is in line with forecasts made in December by some holding company-owned media shops. Publicis Groupe’s ZenithOptimedia for example estimated that U.S. ad spending this year would climb 3.5% to nearly $166.5 billion, >Read More

  • January 9

    Dish Mulls Letting Advertisers Bid on Shows in Real Time

    Dish Mulls Letting Advertisers Bid on Shows in Real Time
    Originally appearing on Bloomberg News by Alex Sherman - Jan 7, 2013


    Dish Network Corp. (DISH), the second- largest U.S. satellite provider, is developing a feature that would let advertisers see what people are watching in real time, setting the stage for last-minute auctions of ad space.

    The company is looking to build on a viewership-tracking service introduced in November on its Hopper set-top boxes. The feature, called “What’s Hot Now,” allows Hopper users to see what other Dish customers are watching and flip to the most popular programs.

    By collecting real-time data through set-top boxes, Dish may develop a new way for the industry to sell advertisements, Warren Schlichting, Dish’s senior vice president of media sales and analytics, said in an interview. The move also could improve the company’s relationship with advertisers, the victims of a technology that Dish introduced to skip commercials using a single button on a remote control. >Read More

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