News: Archives

October 2009

  • October 29

    REPORT SHOWS AGENCIES EYEING GROWTH AS DOWNWARD TURN FLATTENS

    The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies. A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. >Read More

  • October 20

    STRATA MAKES AGGRESSIVE MOVE

    STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software.  The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.

      >Read More

August 2009

July 2009

April 2009

  • April 24

    AGENCIES EXPERIENCE A CHALLENGING SHIFT IN CLIENT FOCUS

    Where are the ads? A recent study by Strata showed that media buying agencies are struggling with a decline in client spending. Many are uncertain of an economic recovery and are looking at new advertising avenues this year. These were key findings from a quarterly survey conducted by Strata, a leader in media buying/selling software. The sample group is comprised of 40 agencies of varying sizes across the country. >Read More

February 2009

January 2009

  • January 7

    STRATA SURVEY PROVIDES KEY INSIGHTS TO MEDIA ECONOMY IN 2009

    Decreased advertising dollars, a focus on television and a bump in internet advertising in 2009 – three key issues derived from a recent survey by Strata Marketing Inc. Strata surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing heading into the new year. The sample is from 40 agencies of varying sizes across the country. >Read More

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