Joy Baer bio pic

Joy Baer President

Joy Baer is the President for leading media/buying software provider, STRATA. Joy has 25 years of enterprise software experience, and a background that includes many years of software, strategy and management consulting expertise with Fortune 500 and large media companies nationwide.

Baer previously held the role as EVP/COO at STRATA, overseeing operations for all of STRATA’s business lines and has guided the development of media buying/selling platforms that incorporate the most advanced technologies in the industry. Under Baer’s leadership, STRATA has grown to 200 employees and developed partnerships and efficiencies that are unparalleled in the field.

Prior to joining STRATA, Baer worked as the CEO for SpotBuySpot (SBS was purchased by STRATA in 2007). During her tenure as CEO of SBS, she directed new business and enterprise-scale software development initiatives. Under Baer’s leadership, SBS’s scaled to accommodate revenue growth of over 100% annually for 4 years in a row. Now the Custom Division at STRATA, SBS continues to be the industry leader in e-Business, research, business and financial solutions for media companies.

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