Blog

STRATA Survey: Ad Economy will Finish the Year Strong

By John Shelton July 15, 2013 | 10:43am

STRATA President/CEO John Shelton reveals what the STRATA survey says about the advertising economy heading into the third and fourth quarters of the year and even into 2014…

 

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The Big Audio - Video Change

By John Shelton June 21, 2013 | 9:36am

The way the advertising industry buys and sells media is going to change. STRATA President/CEO John Shelton talks about this big shift in our latest Video Blog:

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Ahead of the Curve with Digital

By John Shelton March 22, 2012 | 2:11pm

Digital ad buying has gotten more and more complex. John Shelton, STRATA President/CEO, outlines how STRATA is staying ahead of the curve and focusing on this tremendous growth area.

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STRATA Takes the Burden Out of RFP

By Joy Baer March 22, 2012 | 1:11pm

Joy Baer, STRATA Executive Vice President/COO, discusses STRATA’s Digital RFP and how it is a key solution for the ad industry

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Digital RFP - a Game Changer

By Joy Baer March 21, 2012 | 11:56am

Joy Baer, STRATA Executive Vice President/COO, discusses STRATA’s Digital RFP component to their media buying system. The RFP process is complicated and a mess for agencies. STRATA hit this issue head on and is the first to offer this amazing product to help agencies buy Digital more efficiently.

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The Advertising Industry Has Hit a Tipping Point

By Joy Baer March 20, 2012 | 4:22pm

STRATA Executive Vice President/COO, Joy Baer, discusses the fact that the advertising industry has hit a tipping point. STRATA has a remarkable solution: Digital Accelerated.

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Why the 4A's Transformation 2012 is Important

By John Shelton March 19, 2012 | 4:15pm

STRATA President/CEO, John Shelton, discusses why the 4A’s event is important to not only STRATA, but also the ad industry.

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Hear STRATA CEO/President talk about the ePort announcement

By John Shelton September 07, 2011 | 12:05pm

KATZ Media and COXREPS announce a new collaboration with STRATA, assuming financial & directional support of ePort e-business platform. STRATA is now powering ePort and working together, plans to add functionality to ePort that will make local broadcast television even easier to transact.

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Video Blog: Is the Ad Economy Improving?

By John Shelton March 16, 2011 | 11:35am

STRATA CEO/President John Shelton discusses the state of the advertising industry and where it will be headed in 2011.

 

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Video Blog: 4A's Transformation 2011, A Great Measure of the Ad Industry

By Joy Baer March 04, 2011 | 7:51pm

STRATA Executive Vice President/Managing Director Joy Baer talks about the 4A’s Transformation 2011 and how it is a good barometer of the advertising industry.

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Video Blog: What to Expect from the 4A's Transformation 2011

By John Shelton March 03, 2011 | 3:08pm

STRATA CEO/President John Shelton talks about what he expects to see and hear about at the 4A’s Transformation 2011. STRATA will be having a booth at the conference (#16), and will be demonstrating their Digital Buying Platform along with their new platform AMBIT.

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Video Blog: Driving Digital at the 4A's Transformation 2011

By Joy Baer March 02, 2011 | 10:30am

STRATA Executive Vice President/Managing Director Joy Baer discusses how digital is taking center stage with advertising agencies and how STRATA is driving digital with their software. STRATA will be demonstrating their digital platform and hot new product, AMBIT, at the 4A’s Transformation 2011.  

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Video Blog: STRATA Announces Revolutionary Platform: AMBIT

By Rob Burkhart March 01, 2011 | 12:39pm

STRATA Vice President Rob Burkhart talks about STRATA’s new platform AMBIT which gives users an unlimited number of metrics at their fingertips to monitor advertising flights and campaign performance. These metrics go well beyond the analytics that have been commonplace for years in advertising. AMBIT allows users to measure their advertising’s return on their investment on items such as online registrations, retail foot traffic and sales lift.

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Video Blog - AMBIT: Measuring True ROI

By Joy Baer February 28, 2011 | 7:11pm

In this Video Blog entry, STRATA Executive Vice President/Managing Director Joy Baer talks about STRATA’s new platform, AMBIT, and how it has the ability to allow media buyers to compare their ad spend from an apples-to-apples ROI viewpoint.

 

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Video Blog - STRATA Develops the Future of ROI Management with AMBIT

By John Shelton February 28, 2011 | 4:07pm

STRATA CEO/President John Shelton discusses the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.

 

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Video Blog - The Expanding Digital Landscape

By John Shelton February 26, 2011 | 7:27pm

In this, the first of a series of video blog entries, STRATA CEO/President John Shelton talks about advertising agencies media mix and how it is constantly changing. STRATA constantly is developing to meet those evolving needs.

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